Hair Styling Tools Market Size to Reach USD 17.32 Billion by 2031 with Rising At-Home Grooming Trends

Introduction to the Hair Styling Tools Market

According to a research report by Mordor Intelligence, the global Hair Styling Tools Market has witnessed steady growth over recent years, driven by increasing consumer focus on personal appearance and convenience. Valued at USD 13.74 billion in 2025, the market is projected to grow from USD 14.39 billion in 2026 to USD 17.32 billion by 2031, registering a CAGR of 3.78% during the forecast period. This growth is fueled by the rising adoption of at-home grooming practices, the expanding professional salon industry, and advancements in product technology that make styling safer, faster, and more versatile. Consumers are increasingly investing in tools such as hair dryers, straighteners, curlers, and multi-functional stylers that deliver salon-quality results at home.

Key Trends in the Hair Styling Tools Market

Advancements in Styling Technology

Thermal hair care devices are incorporating sensor-based technology to prevent heat damage. High-end models now include features like automatic temperature adjustment based on hair thickness and proximity to the scalp. Cordless tools are also improving in battery efficiency, allowing for prolonged use without compromising performance. The integration of Bluetooth and app connectivity is another trend, enabling personalized heat settings, usage tracking, and tutorial access, which aligns with the growing consumer demand for smart grooming tools.

 Social Media and Influencer Impact

Social media platforms have become key drivers of market growth. Influencer recommendations, viral tutorials, and visually engaging content on TikTok and Instagram have increased product visibility and created immediate demand spikes. Shoppable posts and in-app purchasing features allow consumers to seamlessly convert product inspiration into purchases. Celebrity collaborations with hairstyling brands also enhance credibility and support premium pricing strategies.

 Growth of Men’s Grooming Segment

The market for men’s hair styling tools is expanding rapidly. Products tailored for shorter hair, coarser textures, and facial hair styling, such as beard straighteners and compact travel dryers, are gaining popularity. Younger male consumers are increasingly investing in grooming tools that complement their personal brand and daily routines, leading to steady growth in male-focused segments of the Hair Styling Tools Market.

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Hair Styling Tools Market Segmentation

By Product Type:

• Corded
• Cordless

By Equipment Type:

• Hair Dryers
• Hair Curlers and Rollers
• Hair Straighteners
• Hair Styling Brushes and Combs
• Others

By End Users:

• Men
• Women
• Unisex

By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail Stores
• Others Distribution Channel

By Geography:

North America

• United States
• Canada
• Mexico
• Rest of North America

South America

• Brazil
• Argentina
• Colombia
• Chile
• Peru
• Rest of South America

Europe

• United Kingdom
• Germany
• France
• Italy
• Spain
• Netherlands
• Poland
• Belgium
• Sweden
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Thailand
• Singapore
• Rest of Asia-Pacific

Middle East and Africa

• Saudi Arabia
• South Africa
• United Arab Emirates
• Nigeria
• Morocco
• Egypt
• Turkey
• Rest of the Middle East and Africa

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Key Players in the Hair Styling Tools Industry

• Dyson Ltd.: Known for high-end hair dryers and cordless straighteners with advanced sensor technology.
• Koninklijke Philips N.V.: Offers a wide range of innovative styling tools with emphasis on user-friendly designs.
• Panasonic Holdings Corporation: Provides durable, high-performance devices catering to both professional and home users.
• Spectrum Brands Holdings: Focuses on consumer accessibility and a broad portfolio of affordable styling products.
• Conair Corporation: Combines reliability and product variety across corded and cordless categories.

Explore more insights on Hair Styling Tools competitive landscape: https://www.mordorintelligence.com/industry-reports/hair-styling-tools-market-industry/companies?utm_source=emailwire  

Conclusion

The Hair Styling Tools Market is expected to grow steadily through 2031, driven by rising DIY styling, increased men’s grooming, and the demand for smart, safe, and convenient products. While corded tools continue to dominate professional and heavy-use segments, cordless and multi-functional devices are gaining popularity among urban and travel-focused consumers. Social media trends and influencer marketing further fuel product adoption and brand visibility.

Online retail is reshaping market access, enabling brands to connect directly with consumers and highlight premium features. Growth opportunities are strongest in Asia-Pacific and emerging markets, while mature markets focus on replacement purchases and premium products. As personal grooming remains a priority, the Hair Styling Tools Market will continue to be a competitive segment of the personal care industry. These rewarding brands combine safety, usability, and trend-responsive designs.

Industry Related Reports

Europe Hair Styling Products Market – The European hair styling products market was valued at USD 3.18 billion in 2025 and is projected to grow to USD 4.03 billion by 2031, at a CAGR of 4.01% from 2026 to 2031. Growth is driven by rising consumer demand for innovative styling solutions, increasing salon culture, and the influence of social media trends on hairstyling preferences.

Hair Care Market – The global hair care market is expected to increase from USD 78.06 billion in 2025 to USD 108.59 billion by 2031, growing at a CAGR of 5.69% over 2026-2031. This expansion is fueled by rising awareness of hair health, the popularity of natural and organic products, and increasing disposable incomes in emerging markets.

Hair Care Products Market – The hair care products market is valued at USD 101.52 billion in 2026 and is projected to reach USD 122.60 billion by 2031, advancing at a CAGR of 3.85%. Growth is supported by innovations in formulations, expanding product portfolios, and consumer preference for specialized hair care solutions for diverse hair types.

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